Three Days That
Change Your Business Year
Sports & Events World is not a trade fair. It’s a curated B2B event where all participants have great agendas and every moment is designed to maximize connections in a sporty and business-friendly atmosphere
What is Sports & Events World
Sports & Events World is a B2B event for Sports Travel and MICE professionals. Three times a year, across three continents, we bring together the most relevant Buyers and Suppliers in the industry for three days of structured 1-to-1 meetings, business lunches, dinners and curated sports experiences.
Every meeting at Sports & Events is pre-arranged through a rigorous matchmaking process. You arrive with a confirmed agenda. No wandering, no cold calls, no wasted time. Just focused business conversations with the right people.
The format is simple: Buyers are sports travel professionals who procure destinations, venues, hotels and services. Suppliers are the destinations, venues, hotels and DMCs looking to reach them. We put them in the same room, for three days, with a schedule that maximises every hour.
What the event days look like. Three or four days that balance…
01
Day 1
Arrival & Welcome
02
Day 2
Business & Experiences
03
Day 3
Final Meetings & Farewell
01
Day 1
Arrival & Welcome
02
Day 2
Business & Experiences
03
Day 3
Business & Farewell
04
Day 4
Departures
Schedule shown is the standard 4-day format. Specific timings and activities for each edition (Türkiye 2026, America 2026) will be confirmed closer to the event date.
How your agenda is built
The 1-to-1 meeting agenda is the core of the event.
You come to Sports & Events with your meetings already scheduled. From registration to your first handshake, our system builds a personalised agenda of 1-to-1 meetings with the right people.
Profile submission
At registration, you will describe your company activity, markets you work/want to work with and the type of partner you are looking for so you can connect with your ideal match. Both Buyers and Suppliers do so.
First round of matching – Buyers' turn
It’s Buyers’ time to review the Supplier profiles, look for their ideal future partners in business and also let themselves be surprised by attractive profiles. They will start filling agendas. Suppliers can reject any meeting they do not want to have. (It will remain confidential)
Second round of matching – Suppliers' turn
Suppliers already have a number of slots booked by Buyers who want to meet them, and can fill their empty slots with other Buyers. Buyers can reject any meeting they do not want to have. (It will remain confidential)
Agenda completion
Now, everyone can ask for meetings completing their agendas and, a few days before the event, new requests will be blocked and our system will review agendas and fill empty slots following the profiles entered in the platform.
Confirmed agenda
Your final agenda of 20+ confirmed meetings is published before the event starts. You arrive knowing exactly who you are meeting, when and where.
Five things that make this event different
Sports & Events Atmosphere
The Best Investment of Your Time
World-Class Buyers in the Room
Every Buyer attending has been individually reviewed and approved by our team. They hold real purchasing authority, are actively sourcing suppliers and have committed to attending a minimum of 24 meetings. The qualification bar is high — by design..
Incentive-Style Networking
Beyond meetings, the social programme is curated to create shared experiences: sports activities, cultural visits, dinners in iconic venues. The relationships built around those activities are often as valuable as the meetings themselves.
A Team That Is There for You — Before, During and After
Two ways in. One event
The best possible use of your time
- Discover & Meet with top sports destinations, hotel chains, sports venues, and services of your interest
- Make the most of a great social programme fully designed to maximize connections
- Enjoy our host city, discover its local flavours, sports potential and culture
- Open to qualified sports travel and MICE professionals
For Supplier
Much better than months of calls, travelling and commercial efforts
- Get to meet with carefully qualified Sports Tourism and MICE Buyers
- Make the most of a great social programme fully designed to maximize connections
- Enjoy our host city, discover its local flavours, sports potential and culture
- Open to destinations, hotels, venues, DMCs and service providers
Every edition follows the same proven structure — four days that balance intense business with shared experiences designed to build lasting relationships.
What is the difference between Sports & Events and a regular trade fair?
At Sports & Events, you will arrive with a 20+ meetings agenda relevant to your business. Plus, all non-meeting time is also filled with meals and activities for everyone. At a trade fair, you stand at a booth and hope someone walks past.
How are the 1-to-1 meetings arranged?
After registration, you complete a profile describing your company, markets and the type of partner you are looking for. Buyers will start asking for meetings, then it is the Suppliers' turn, and our matching system fills any remaining open slots.
How many meetings will I have?
A minimum of 20 pre-arranged 1-to-1 meetings across Days 2 and 3. Most participants end up with closer to 24–28 meetings depending on the edition and their profile. Each meeting is 20 minutes, back-to-back, in a dedicated meeting area.
I am a Buyer. Does attending cost anything?
If you qualify as a Buyer, our Hosted Buyer Programme will cover your costs: flights (with certain limits), accommodation, official meals and activities, local official transportation.
I am a Supplier. What does participation cost?
The Hosted Buyer Programme is fully covered — return flights, hotel accommodation for the full duration and the complete event programme. There is no cost to approved Buyers. In exchange, Buyers commit to attending a minimum of 24 meetings and participating in the full social programme.
Can I attend as both a Buyer and a Supplier?
No. The two profiles are mutually exclusive within a single edition. If your company operates in both capacities, you can discuss the most appropriate profile with our team before registering.
How selective is the Buyer approval process?
Very. Every Buyer application is reviewed individually by our team. We assess professional activity, purchasing authority, category fit and geographic relevance for the specific edition. This selectivity is intentional — it is what guarantees the quality of the room for Suppliers and ensures every Buyer is surrounded by relevant partners.
Which edition should I apply for?
Identify the market of your interest:
European & International: attend our Europe edition (Valencia, March 2027).
American & International: attend our inaugural American edition (Florida, USA, December 2026).
Turkish market: attend our Türkiye edition (Antalya, May 2027).
Join your Sports & Events edition
Three editions a year, three continents, one community. Choose your edition and your profile.