Three Days That
Change Your Business Year
Sports & Events World is not a trade fair. It is a curated B2B Workshop where every meeting is pre-arranged, every connection is intentional and every day is designed to generate business.
Sports & Events World is the leading B2B Workshop for Sports Travel and MICE professionals. Three times a year, in three different continents, we bring together the most relevant Buyers and Suppliers in the industry for three days of structured 1-to-1 meetings, business lunches, gala dinners and curated sports experiences.
Unlike a trade fair, every meeting at Sports & Events is pre-arranged through an intelligent matchmaking system. You arrive with a confirmed agenda. No wandering, no cold calls, no wasted time. Just focused business conversations with the right people.
The format is simple: Buyers are sports travel professionals who purchase destinations, venues, hotels and services. Suppliers are the destinations, venues, hotels and DMCs looking to reach them. We put them in the same room, for three days, with a schedule that maximises every hour.
Five editions. Three continents.. One community.
What four days
01
Day 1
Arrival & Welcome
02
Day 2
Business & Experiences
03
Day 3
Arrival & Welcome
01
Day 1
Arrival & Welcome
02
Day 2
Business - Morning & Afternoon
03
Day 3
Business & Gala
04
Day 4
Final Meetings & Farewell
Schedule shown is the standard 4-day format. Specific timings and activities for each edition (Türkiye 2026, America 2026) will be confirmed closer to the event date.
How your agenda
is built.
The 1-to-1 meeting agenda is the core of the event. Here is how it works from registration to the moment you sit down across from your first meeting.
Profile submission
During registration, you describe your company, your speciality, the markets you cover and the type of partner you are looking for.
Intelligent matching
Our system cross-references all profiles and builds a preliminary agenda based on mutual fit — geographic alignment, product categories and buying activity.
Preference selection
Before the event, you access the matchmaking app. You can browse all participant profiles, accept or decline suggested meetings and request additional ones.
Confirmed agenda
Your final agenda of 20+ confirmed meetings is published before the event starts. You arrive knowing exactly who you are meeting, when and where.
Sample Meeting Agenda — Day 2
Each meeting lasts 20 minutes. Your agenda contains 20+ sessions across Days 2 and 3.
Five things that
Sports & Events Atmosphere
This is not a conference. The event is designed to combine focused business with a dynamic, sporty atmosphere. Authentic professional connections are forged when people can fully express themselves — and that requires an environment designed for it.
Sports & Events Atmosphere
This is not a conference. The event is designed to combine focused business with a dynamic, sporty atmosphere. Authentic professional connections are forged when people can fully express themselves — and that requires an environment designed for it.
Sports & Events Atmosphere
This is not a conference. The event is designed to combine focused business with a dynamic, sporty atmosphere. Authentic professional connections are forged when people can fully express themselves — and that requires an environment designed for it.
Sports & Events Atmosphere
This is not a conference. The event is designed to combine focused business with a dynamic, sporty atmosphere. Authentic professional connections are forged when people can fully express themselves — and that requires an environment designed for it.
Sports & Events Atmosphere
This is not a conference. The event is designed to combine focused business with a dynamic, sporty atmosphere. Authentic professional connections are forged when people can fully express themselves — and that requires an environment designed for it.
Which profile
fits you?
Apply to the Hosted Buyer Programme
- Flights and hotel fully covered
- 20+ pre-arranged meetings with leading Suppliers
- Full social programme included
- Subject to approval — every application is reviewed individually
- Open to qualified sports travel and MICE professionals
For Supplier
Apply to the Hosted Buyer Programme
- 20+ pre-arranged meetings with qualified Buyers
- Full social programme and meals included
- Packages from €3,500 — choose your edition
- Open to destinations, hotels, venues, DMCs and service providers
- Confirmation within 24 business hours
What four days
What is the difference between Sports & Events and a regular trade fair?
At a trade fair, you stand at a booth and hope someone walks past. At Sports & Events, every meeting is pre-arranged through our matchmaking system. You arrive with a confirmed agenda of 20+ meetings with professionals who are specifically relevant to your business. There is no wandering, no cold pitching and no time wasted.
How are the 1-to-1 meetings arranged?
After registration, our matchmaking system analyses your profile — your company type, speciality, geographic focus and the type of partner you are looking for — and builds a preliminary agenda. Before the event, you access the matchmaking app to review suggested meetings, accept or decline them and request additional ones. Your final confirmed agenda is published before you arrive.
How many meetings will I have?
A minimum of 20 pre-arranged 1-to-1 meetings across Days 2 and 3. Most participants end up with closer to 24–28 meetings depending on the edition and their profile. Each meeting is 20 minutes, back-to-back, in a dedicated meeting area.
I am a Buyer. Does attending cost anything?
The Hosted Buyer Programme is fully covered — return flights, hotel accommodation for the full duration and the complete event programme. There is no cost to approved Buyers. In exchange, Buyers commit to attending a minimum of 24 meetings and participating in the full social programme.
I am a Supplier. What does participation cost?
The Hosted Buyer Programme is fully covered — return flights, hotel accommodation for the full duration and the complete event programme. There is no cost to approved Buyers. In exchange, Buyers commit to attending a minimum of 24 meetings and participating in the full social programme.
Can I attend as both a Buyer and a Supplier?
No. The two profiles are mutually exclusive within a single edition. If your company operates in both capacities, you can discuss the most appropriate profile with our team before registering.
How selective is the Buyer approval process?
Very. Every Buyer application is reviewed individually by our team. We assess professional activity, purchasing authority, category fit and geographic relevance for the specific edition. This selectivity is intentional — it is what guarantees the quality of the room for Suppliers and ensures every Buyer is surrounded by relevant partners.
Which edition should I apply for?
Each edition serves a different geographic market. Europe (Valencia, March 2027) is our flagship edition with 300+ participants. Türkiye (Antalya, May–June 2026) focuses on the Mediterranean and MENA markets. America (Orlando, November–December 2026) is our inaugural North American edition. Choose based on which market is most relevant to your business — or apply to more than one.
Schedule shown is the standard 4-day format. Specific timings and activities for each edition (Türkiye 2026, America 2026) will be confirmed closer to the event date.
Now you know how
Three editions a year, three continents, one community. Choose your edition and your profile.