Serving the Sports and Events Travel Industry
Sports & Events World is a B2B event series for sports travel and MICE professionals. In Europe, America and Türkiye, qualified hosted buyers meet destinations, hotels, venues, DMCs and service providers in pre-scheduled one-to-one meetings, and the conversation continues at dinners and sports and cultural activities.
From Valencia 2023 to three continents.
Born in March 2023 in Valencia with one premise: sports travel and MICE needed a dedicated B2B meeting space. A structured workshop where qualified Buyers and Suppliers could sit down, face to face, and do real business.
Five sold-out European editions later — Valencia, Costa Brava, Mallorca, Málaga, Sevilla — the event grew from a regional experiment into the undisputed reference for sports travel in Europe. Sevilla 2026 set the bar: 650+ attendees, 254 Suppliers, 47 countries and 7,000+ pre-arranged 1-to-1 meetings in three days.
In 2026 the expansion goes global. S&E Türkiye launched in Antalya, opening the Mediterranean and MENA markets. S&E America arrives in Kissimmee, Florida in November 2026, reaching the Americas for the first time. Three editions a year, three continents, one community — connected by the same proven matchmaking system, the same curated Buyer programme and the same team.
In March 2027, the 6th European edition returns to Feria de Valencia — venue of the 32nd America’s Cup. The story comes full circle.
The formula hasn’t changed: a rigorously curated community, a proven matchmaking system and three days designed to generate business — not noise.
The people behind the event.
Sports & Events World is run by a dedicated team of professionals with deep roots in the sports travel and MICE industries. They are involved at every stage — from Buyer selection to on-site experience — to ensure the event delivers on its promise.
